About Me.
Andrew is a strategic business leader holding a degree in Economics from UCLA. He specializes in innovative emerging tech solutions and go-to market strategies to help F100 brands, entrepreneurs, and partners navigate the next era of connected consumer behavior.
Cutwater Spirits
Gen AI Pilot to integrate, generate, & scale localized Cutwater trade marketing assets.
Cutwater Spirits
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SSENSE x Pharrell
Experiential marketing to capture Pharrell creative vision
SSENSE x Pharrell
Johnnie Walker
Flavor Lab is an interactive, onsite, innovative consumer program that identifies cocktails based on your flavor profile
Johnnie Walker
7-ELEVEN
Innovation-led campaign to celebrate 7-Eleven's 96th Birthday (Slurpee Day) with free 7E Slurpees & digital collectibles
7-ELEVEN
Bubly x Roblox
bubly made its debut in Roblox with Pixel Playground to launch a mini game experience designed to drive brand awareness
Bubly x Roblox
Crown Royal
Celebrated the NFL's "Salute to Service" week with an innovation-led Crown Royal collectible social giving campaign
Crown Royal
A selection of past clients
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My Approach.
Immersion
Connect closely with teams to absorb key insights, data, and objectives, to establish a comprehensive understanding of the current scenario(s).
Synthesis
Collaborate to define a
clear vision and detailed scope, ensuring alignment with core business goals and long-term strategy.
Playbook
Craft tailored, practical playbooks and frameworks that guide team(s) toward immediate and sustained impact
Execution
Equip team(s) with the tools, processes, and confidence to implement strategies effectively, fostering continuous growth and success
My Skills.
Strategy
10+ years of developing compelling brand strategies for F100 brands (PepsiCo, Diageo, adidas, COACH, Bud Light) & SMBs that resonate with target audiences, driving loyalty and competitive differentiation.
Marketing
I have crafted targeted, data-driven messaging & campaigns for both products & services to enhance visibility, drive user adoption, increase market penetration & generate new revenue streams.
Strategically plan and execute end-to-end launch initiatives across domestic/international markets throughout my career for relevant brands (adidas, PepsiCo, Crown Royal, Bud Light, NFL) to ensure impactful market entry and accelerated growth.
I continue to build and nurture strategic alliances to maximize brand value, marketing opportunities, and market reach. Successfully collaborated & executed high profile partnerships including (Prada, Roblox, Y-3, Wales Bonner, Beyonce, Pharrell)
Modeling
Experience in P/L ownership within corporate matrix. I leverage & integrate robust financial analyses & projections into the strategic framework to better inform decision-making & enhance operational efficiency.
Visualization
Often seek additional data sources to transforms complex data into clear, actionable insights through visually engaging dashboards and digestible mental models, to drive informed decision-making.
Relevant Coverage & Awards.
Supercharge your Workflow
Chain of Gratitude
That Deserves a Crown
Testimonial
Working with Lui was a truly a pleasure. Good work begets more work, and I was particularly impressed with his "net new" strategic thinking around Fractional Casking & AI ideation, which were really strong and led to new innovation scopes
Testimonial
Andrew Lui is great to work with. His leadership and forward-thinking has led to approved internal pilot initiatives to validate our thesis on innovation-led consumer applications and use cases.
Testimonial
Working with Andrew and the V3 team on digital-first innovation-led consumer experiences for Johnnie Walker scratches that entrepreneurial itch to build something new has been a blessing for our business.
