Green Tech App
Crown Royal
Celebrated the NFL's "Salute to Service" week with an innovation-led Crown Royal collectible social giving campaign
Background
Crown Royal will donate one care package for each digital crown collectible claimed, sending them to American heroes stationed all around the world.
This year and beyond, Crown Royal will continue its partnership with Packages From Home to support American military members near and far, and you can support our troops by giving a 21+ adult a free digital crown collectible today.
KPIs
23000+
Visits to Crown Royal Web3 Site
7000+
Consumers Opt in to Crown Royal CRM
5000+
Crown Royal NFTs Claimed
Recap
We surpassed the client's expectations and successful laid the foundation for incremental Crown Royal innovation-led programming. Our complementary programming could be redeployed and reused throughout the year to drive additional CRM sign ups.