Johnnie Walker’s Flavor Lab is an interactive, on-site, innovative program that pairs consumers with Johnnie Walker cocktails based on their flavor profile preferences.
This is a game changing, industry leading program; A personalized tasting discovery program that captivates consumers, harnesses the power of blockchain technology, and delivers a turnkey solution for all future branded IRL events and activations. Flavor Lab will become the standard that bridges Web3 technology with data capturing capabilities that personalizes consumer engagement and enhances brand affinity.
7.5M+
Total Impressions on Johnnie Walker Web3 2023 activities
100K+
Incremental Revenue generated through new innovation models
15K+
Sampling drinks served & sign-ups to JW CRM
Built a specific innovative culturally relevant narrative for Johnnie Walker by pairing impactful Web3 experiences with product. Johnnie Walker recruits and wins the next generation of whiskey drinkers; Johnnie Walker positions itself as the most vibrant and culturally relevant super premium whiskey.