Green Tech App
7-ELEVEN
Innovation-led campaign to celebrate 7-Eleven's 96th Birthday (Slurpee Day) with free 7E Slurpees & digital collectibles
Background
7-ELEVEN MADE ITS WEB3 DEBUT ON AMERICA’S FAVORITE HOLIDAY: SLURPEE DAY.
FANS MADE THEIR OWN MIX ON A VIRTUAL SLURPEE MACHINE, WHICH ANALYZED THEIR FLAVORS AND MINTED A SLURPEE VIBE. COLLECTED VIBES COULD WIN SLURPEE PRIZES.
KPIs
275,000+
Organic impressions from 7-Eleven's accounts, other publications, & influencers
37,000+
Unique site visits to the Slurpee Day mini-site
4,959
NFT Mints & Sign-ups to 7Rewards
Recap
THERE IS A STRONG CONNECTION BETWEEN SOCIAL POSTS AND MINTING NUMBERS. ENGAGING IN THE SOCIAL CONVERSATION IN THE FIRST 48 HOURS OF THE PROGRAM AND HAVING A LIMBER APPROACH CAN MAXIMIZE PROGRAM IMPACT