Green Tech App

Bud Light x NFL

Launched a new Bud Light NFT Collection within its' "Survivor Pick'em" tournament to commemorate the 2022 NFL Season.

YEAR

2022

Client

Bud Light & NFL

My Role

Strategy & Operations

Platform

Mobile

Background

For 21+ NFL fans, the season starts with Bud Light.

Nothing embodies the excitement of the start of a new NFL season better than the crack of the first beer.

That's why Bud Light has announced a new NFT collection, built in partnership with Vayner3 on the Flow blockchain, designed to replicate the brand's limited-edition NFL packaging across all 32 teams in a digital world.

The collection, Bud Light x NFL Ultimate Fandom - Survivor Pick ‘Em 2022, is available as of Oct. 3.

KPIs

Recap