Green Tech App

Bubly x Roblox

bubly made its debut in Roblox with Pixel Playground to launch a mini game experience designed to drive brand awareness

YEAR

2024

Client

Bubly

My Role

Strategy, Ops, & Vendors

Platform

Mobile, Desktop

Background

Spread bubly brand throughout Roblox with UGC items

Innovative new way to drive brand awareness and time spent with bubly brand for next gen consumers within the native Roblox platform.

Build community and collect user 1PD

Leverage the program experience flow to create mechanics that enables valuable 1PD collection for bubly to re-target in the future

KPIs

287K+

Gameplay Roblox user sessions

53K+

Free Bubly UGC roblox heads claimed

4 Mins+

Of time spent with the brand

Recap