Green Tech App

SSENSE x Pharrell

Experiential marketing to capture Pharrell creative vision

YEAR

2020

Client

SSENSE

My Role

Project Lead

Platform

Digtial & IRL Event

Background

Over the course of the past year, rituals have become essential elements of the everyday—a tool for moving through uncertain times. The idea to create products that are necessary, useful, and beautiful to help guide your daily practice is what inspired Pharrell Williams to launch his global product company, Humanrace, beginning with a three-step, three-minute skincare routine to improve your wellbeing.

SSENSE and Humanrace have partnered on a site-specific exhibition, designed to be a physical expression of the Humanrace ethos: In order to care for others, you need to care for yourself—through product, routine, and being comfortable in your skin.

KPIs

Recap